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Matrix Roofing – January Monthly Report

by | Feb 7, 2020 | Matrix Roofing | 0 comments

Manager

The month of January has seen some positive and some interesting results. The interesting results come from the website traffic through the month. We saw an average of around 10-15 users visiting the website each day, with a large peak of traffic occurring on January 26th from spam form submissions. The SEO rankings have continued to fluctuate slightly which is to be expected and we have been able to maintain a page #1 ranking for the term ‘roof restoration cheltenham’ through our off-page strategy. In the coming month we will be utilising an on-page strategy to ensure we stay up to date with Google’s algorithms while also improving the rankings for the Glen Waverley and Cheltenham keywords which should lead to an increase in more genuine traffic coming to the website. This will be our focus over the coming month in hopes to see an increase in leads coming in for the business.

SEO Analysis

  • 7 keywords ranking in top 3 (first page) results
  • 23 keywords ranking in top 4-10 (first page) results
  • Keyword ‘roof restoration glen waverley’ ranking in 17th position (second page)
  • Keyword ‘roof restoration cheltenham’ ranking in 7th position (first page)
  • Keyword ‘roof repairs ferntree gully’ ranking in 13th position (second page)
  • Editorial spot secured to maintain and boost existing rankings. Can be viewed here: https://www.residencestyle.com/what-are-the-signs-that-you-need-to-renew-your-roof-restoration-immediately/
  • Further on-page optimisations will be completed in the coming month to see further improvements for the Glen Waverley and Cheltenham focused keywords