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Mosman Fine Dental – January Monthly Report

by | Feb 7, 2020 | Mosman Fine Dental | 0 comments

Manager

The month of January has been a fantastic month for both the SEO and Google Ads campaigns. We have seen a 31% increase in the overall website traffic with 291 users coming from organic (SEO) search results and 146 users coming from cpc (Google Ads). The Google Ads campaign has more than doubled the number of conversions seen from December. Over goal for the coming month is to maintain if not further enhance this performance by optimising the lower performing ads and keywords. On the SEO front, we have seen some further movements towards first page rankings. While we now have the majority of our keywords ranking on the first page of results, our focus is now on moving these keywords further up the page and into the top 1-3 results. Over the coming month we will be focusing on our on-page strategy to ensure we can see further improvements for the Mosman keywords.

SEO Analysis

  • 26 keywords ranking in top 3 (first page) results
  • 60 keywords ranking in top 4-10 (first page) results
  • Keyword ‘dentist chatswood’ ranking in 27th position (third page)
  • Keyword ‘orthodontics north sydney’ ranking in 14th position (second page)
  • Keyword ‘dentist mosman’ ranking in 7th position (first page)
  • Editorial spot secured to maintain and boost existing rankings. Can be viewed here: https://www.adiyprojects.com/everything-you-need-to-know-about-cosmetic-dentistry/
  • Further on-page optimisations will be completed in the coming month to see further improvements for the Mosman focused keywords

    • AdWords Analysis

  • 37.6% increase in Clicks
  • 14.1% increase in CTR
  • 55.6% increase in Conversions
  • 11.5% increase in Conversion rate
  • 32.4% decrease in Cost per conversion