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Pro Doors Brisbane – January Monthly Report

by | Feb 7, 2020 | Pro Doors Brisbane | 0 comments

Manager

The month of January has seen an interesting month of results to start the year. We have seen a significant 28% increase in the overall website traffic with the majority of this traffic coming from organic (SEO) search results. The SEO rankings are continuing to defend their #1 positions while the newer Gold Coast terms are making their way closer to the more valuable first page of Google’s results. Over the coming month we will be utilising an on-page strategy to further optimise for the Gold Coast keywords in order to see these rankings move into the top 1-3 results on the first page of Google. On the Google Ads front, the results have been less impressive. With the current budget, the campaign has not been able to achieve a conversion. We have seen an increase in impressions and clicks however, at this point, without an increase in the daily Google spend budget we are not confident that the campaign will achieve conversions. It is our recommendation that the Google Ads campaign see an increase in the daily budget to $30/day.

SEO Analysis

  • 144 keywords ranking in top 3 (first page) results
  • 26 keywords ranking in top 4-10 (first page) results
  • Keyword ‘door operators gold coast’ ranking in 5th position (first page)
  • Keyword ‘industrial roller shutters gold coast’ ranking in 5th position (first page)
  • Keyword ‘roller door accessories gold coast’ ranking in 10th position (first page)
  • Keyword ‘roller doors gold coast’ ranking in 20th position (second page)
  • Further on-page optimisations will be completed in the coming month to see further improvements for the Gold Coast focused keywords

    • AdWords Analysis

  • 28.6% Increase in clicks
  • 3.8% Increase in CTR
  • 23.9% Increase in Impressions
  • No conversions achieved