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Dobson Excavations – January Monthly Report

by | Feb 7, 2020 | Dobson Excavations | 0 comments

Manager

The month of January has seen some positive numbers to start the year with. We have seen a 28% increase in the overall website traffic with the majority of this traffic coming from both the Google Ads (274 users) and SEO (170 users) campaign. We have seen the majority of our targeted SEO keywords make their way onto the first page of Google’s results. From here, our focus is on the on-page strategy which will work to push these keywords closer to the top 1-3 positions on that first page of Google. On the Google Ads front, we have seen 3 conversions throughout the month with an increase in the number of impressions and clicks on our ads. Over the coming month we will be structuring the campaign to see an increase in the CTR which will in turn also help up increase the total number of conversions. We will also be adjusting any non performing ads and utilising a new bidding strategy.

SEO Analysis

  • 9 keywords ranking in top 3 (first page) results
  • 58 keywords ranking in top 4-10 (first page) results
  • Keyword ‘bobcat hire mandurah’ ranking in 25th position (third page)
  • Keyword ‘bobcat hire rockingham’ ranking in 8th position (first page)
  • Keyword ‘retaining walls rockingham’ ranking in 12th position (second page)
  • Further on-page optimisations will be completed in the coming month to see further improvements for the Mandurah and Rockingham focused keywords

    • AdWords Analysis

  • 14.3% increase in Clicks
  • 19.2% increase in Impressions
  • 3 total Conversions