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Active Vac – January Monthly Report

by | Feb 7, 2020 | Active Vac | 0 comments

Manager

The month of January as the first month to have both the SEO and Google Ads campaigns running has seen some positive results! We have seen a massive increase in the overall website traffic coming from organic (SEO) search results, from 103 in December to 235 in January. This is a great indication that the foundation we have set for the SEO campaign is already successful in bringing more users to the website. Over the coming month we will be utilising further on-page techniques in order to see our rankings progress into the top 1-3 positions on the first page of Google’s results. On the Google Ads front, we have seen slower results than expected. We are currently running a call-only campaign and have not yet achieved a conversion. Our plan over the coming month is to optimise the campaign and make a switch to text ads. We will be monitoring how this goes in the coming weeks, and are confident this will see an improvement in the overall results including conversions, click through rate and cost per click.

SEO Analysis

  • 51 keywords ranking in top 3 (first page) results
  • 34 keywords ranking in top 4-10 (first page) results
  • Keyword ‘roof vacuuming Sydney’ ranking in 3rd position (first page)
  • Keyword ‘roof space cleaning Sydney’ ranking in 3rd position (first page)
  • Keyword ‘roof insulation Sydney’ ranking in 12th position (second page)
  • Keyword ‘attic cleaning Sydney’ ranking in 10th position (first page)
  • Further on-page optimisations will be completed in the coming month to see further improvements for Sydney keywords

    • Google Ads Analysis

  • 11 clicks
  • 1.9% CTR
  • 582 impressions
  • No Conversions achieved
  • High Cost per Click