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Allkind Joinery & Glass – February Monthly Report

by | Mar 6, 2020 | Allkind Joinery & Glass | 0 comments

Manager

The month of February has seen another outstanding month of results! We have seen a slight increase in the overall website traffic which is great. The SEO rankings are continuing to progress into the top 1-3 positions on the first page of Google which is fantastic to see. We have also seen the keyword ‘timber doors brisbane’ move into the #1 position on the first page of results. Over the coming month we will continue with our on-page optimisations to ensure this trend of results continues through March. On the Google Ads front, we have been able to achieve 11 conversions through February, however it seems there was an issue with the conversion tracking as this data was not pulled through to the dashboard. We will be working to resolve this issue in the coming month and also to continue optimising the campaign to ensure we can maintain this number of conversions and even exceed it.

SEO Analysis

  • 49 keywords ranking in top 3 (first page) results
  • 17 keywords ranking in top 4-10 (first page) results
  • Keyword ‘timber doors brisbane’ ranking in 1st position (first page)
  • Keyword ‘timber doors brisbane’ ranking in 7th position (first page)
  • Keyword ‘timber windows brisbane’ ranking in 1st position (first page)
  • Keyword ‘timber joinery brisbane’ ranking in 2nd position (first page)
  • Keyword ‘timber bi fold doors brisbane’ ranking in 9th position (first page)
  • Editorial spot secured to maintain and boost existing rankings. Can be viewed here: https://www.residencestyle.com/types-of-cabinets/
  • On-page optimisations will be continuing in the coming month to see further improvements for the keyword ‘timber doors brisbane’

    • Google Ads Analysis

  • The campaign performed very well, getting an increase in the Conversion Rate (6.1%) , CTR (3.1%) and lower cost/conversions (-15.8%).
  • We generated consistent traffic through the month and achieved a lower CPC proving that the Ads quality score and relevance increased as well.
  • The plan for March is to structure the campaign to improve the CTR up to 10% and try to lower down the cost per conversion as much as possible. We will also be working to fix the conversion tracking issue