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Emos Electrical – February Monthly Report

by | Mar 6, 2020 | Emos Electrical | 0 comments

Manager

The month of February has seen very pleasing results overall. While we have noticed an issue with our conversion tracking, we have not been able to see all conversions pull into the marketing dashboard, we do have a backup method of tracking these conversions which tells us there were 7 extra conversions achieved this month. This tracking issue will be resolved in the coming month. On the Google Maps front, we are now ranking in the 9th position in Google Maps for the keyword ‘electrician gold coast’. Through March, we will be continuing on off-page work to see the map rankings improve for Gold Coast, Burleigh Heads and Helensvale.

Google Ads Analysis

  • We generated 106 Clicks, 6% CTR and 1.8k Impressions which lead to 11 Conversions and 10.4% Conversion rate which has been very positive
  • We did notice an issue with our conversion tracking which resulted to some conversions not showing in the marketing dashboard, however we were able to track these through a back up method. We can see that we achieved 7 calls (over 1 min call duration) that did not show up in the dashboard
  • The plan for March is to resolve the conversion issue and optimise the campaign based on the data we have seen this month