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Keperra Physiotherapy & Sports Injury Clinic – February Monthly Report

by | Mar 6, 2020 | Keperra Physiotherapy & Sports Injury Clinic | 0 comments

Manager

The month of February has seen some overall pleasing results. We can see the majority of the website traffic coming from organic (SEO) search results and as we continue to see our SEO rankings defend their achieved positions and even make their way closer to the top 3 results, we should expect the website traffic to increase. Over the last month we have seen some fluctuations in the rankings which we will be working to combat in March through a new on-page strategy. The new geo-targeted Google Ads campaign has seen 6 achieved conversions in total. However, it will be interesting to see if these results did actually add value at the clinic.

SEO Analysis

  • 141 keyword ranking in top 3 (first page) results
  • 40 keywords ranking in top 4-10 (first page) results
  • Keyword ‘physiotherapist mitchelton’ ranking in 6th position (first page)
  • Keyword ‘physiotherapy arana hills’ ranking in 11th position (second page)
  • Keyword ‘physiotherapist ferny hills’ ranking in 15th position (second page)
  • On-page optimisations will be completed in the coming month to see improvements for the keyword ‘physiotherapist mitchelton’

    • Google Ads Analysis

  • We had an increase in Clicks (311.8%) and Impressions (706.9%), and very successful traffic overall. We also achieved 8.6% CTR which is a great number with so much traffic from Google Ads.
  • We are having some issues showing conversions in the dashboard, however we did see 6 conversions achieved through the Google Ads campaign through February
  • The plan for March is to resolve the conversion tracking issue so we can see conversions in the marketing dashboard, and we will also be structuring the campaign to increase the CTR further and drive a decrease in the average cost per click