Manager
The month of February has seen a pleasing month of Google Ads results. We have seen a 13% increase in the overall website traffic coming from cpc (Cost per click), from 7,505 in January to 8,124 in February. This has come from the increase we have seen in clicks on the campaign, however we now need to back this up with an increase in the number of conversions. In order to achieve an improved conversion rate in the coming month we will be working to optimise the keywords and ads over the coming month.
Google Ads Analysis
February has been a positive month of the Google Ads campaign. We have seen an increase in Clicks (15.4%), Impressions (10.6%) and CTR (4.3%). We also noticed a drop in our Average CPC (-9.8%) which is great to see
We did see a lower number of Conversions and Conversion rate compared to the previous month
The plan for March is to structure the campaign so see a higher CTR, and optimise the campaign to see an improved conversion rate. We would also like to see more consistency in the achieved conversions on a weekely basis.
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