Manager
The month of February has seen some pleasing results overall. We have seen an increase in the overall website traffic which a portion of this increase coming from the organic (SEO) search results. From 101 organic website visits in January to 115 in February, this is a great indication that our newly established SEO rankings are directly contributing to the number of users coming to the website each month. The SEO rankings have seen some fantastic wins over the last month for the Gold Coast keywords. These keywords will remain our priority through March and we will be continuing with on-page optimisations to see further improvements in the rankings. The Google Ads campaign has seen some improvements in the overall stats, and we will be working to further optimise the campaign to achieve at least 3 conversions in the coming month.
SEO Analysis
130 keywords ranking in top 3 (first page) results
30 keywords ranking in top 4-10 (first page) results
Keyword ‘door operators gold coast’ ranking in 3rd position (first page)
Keyword ‘industrial roller shutters gold coast’ ranking in 3rd position (first page)
Keyword ‘roller door accessories gold coast’ ranking in 4th position (first page)
Keyword ‘roller doors gold coast’ ranking in 16th position (second page)
On-page optimisations will continue in the coming month to see further improvements for the Gold Coast focused keywords
Google Ads Analysis
February saw an increase in Clicks (66.7%), Impressions (12.9%) and CTR (47.7%).The optimisations we performed through the month proved successful as we have seen our Avg CPC drop 31.1%
We are having some tracking issues where some phone calls or form sumbmissions are not showing in the dashboard as conversions
The plan for March is to resolve the conversion tracking issue and also pour our focus into lowering the CPC by optimising keywords and Ads and making them more relevant and precise which will in turn increase our conversion rate as well.
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