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Active Vac – February Monthly Report

by | Mar 6, 2020 | Active Vac | 0 comments

Manager

The month of February has been very impressive. We have seen a massive 30% increase in the overall website traffic, with a majority of this traffic increase coming from organic (SEO) website visits. From 235 organic website visits in January to 286 in February, this is a very pleasing result, and is an indication that our newly established SEO rankings have contributed directly to getting more users on the website. The SEO rankings have seen some massive wins with 12 of our Sydney keywords now ranking on the first page of results and 92 of our targeted keywords appearing in the top 3 results overall. The Google Ads campaign has seen an improvement in the results. Although the conversions have not been tracked in the dashboard, 2 form submissions were achieved from the campaign throughout February. Over the coming month our optimisations will continue for the Google Ads campaign and also for the SEO pages to ensure we see further improvements in the numbers for both campaigns.

SEO Analysis

  • 92 keywords ranking in top 3 (first page) results
  • 27 keywords ranking in top 4-10 (first page) results
  • Keyword ‘roof vacuuming Sydney’ ranking in 3rd position (first page)
  • Keyword ‘roof space cleaning Sydney’ ranking in 3rd position (first page)
  • Keyword ‘roof insulation Sydney’ ranking in 10th position (first page)
  • Keyword ‘attic cleaning Sydney’ ranking in 11th position (second page)
  • On-page optimisations will be continuing in the coming month to see further improvements for the national keyword ‘roof vacuuming Sydney’

    • Google Ads Analysis

  • Increase in overall traffic, with Clicks (363.6%), Impressions (60.1%) and CTR (189.5%) increasing exponentially.
  • Campaign will be optimised and rebuilt to see at least 4 conversions through March.
  • The plan for march is to structure the campaign to be more consistent in getting clicks which can lead to higher chances of getting conversions. We will also be optimising the keywords to be more precise and relevant to the ads.