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Aire Craft – March Monthly Report

by | Apr 7, 2020 | Aire Craft | 0 comments

Manager

The month of March has produced some interesting results. We have seen some fluctuations in the overall website traffic with this picking up slightly towards the end of the month. Given the situation in the world with COVID-19, it is pleasing to see this has not effected the website traffic too dramatically. The SEO rankings have seen some movements in both directions with the keyword ‘air conditioning repairs ringwood’ moving from the 2nd page of results to the first page! This was a huge win and something we will be working to defend and further improve in the coming month. The Google Ads campaign had performed well for the first 10 days of the month, however the campaign has since been paused. We will now be putting our focus only into the SEO campaign for the next few months to ensure we can remain in a good position during this uncertain time.

SEO Analysis

  • 10 keywords ranking in top 4-10 (first page) results
  • Keyword ‘air conditioning service croydon’ ranking in 9th position (first page)
  • Keyword ‘air conditioning repairs ringwood’ ranking in 8th position (first page)
  • Off-page optimisations will be through April to see further improvements for the keyword ‘air conditioning service croydon’

    • Google Ads Analysis

  • The campaign performed very well for March. We saw an increase in the overall traffic (11.5%), CTR (55.5%) and we managed to achieve 2 qualified phone calls.
  • Considering the current situation in the world the performance of the campaign has been very pleasing.
  • The campaign has since been paused for April.