Manager
The month of March has seen some positive results overall considering the situation in the world. The campaign has provided some positive numbers especially with the lower cost per conversion. We have now set up the new emergency dental campaign targeting both Brighton and Adelaide to ensure we can make the most of the people who are searching for dental work during this time. This new campaign will ensure we are putting ourselves in a position to achieve more conversions despite the restrictions put in place from COVID-19.
Google Ads Analysis
The Goole Ads campaign has performed very well through the month of March. We have seen an increase in the number of Clicks (7.1%), CTR (32.1%), Conversions (50%) and the Conversion rate (39.4%) which has been fantastic to see especially considering the current situation in the worl. The campaign also managed to achieve a lower cost per conversion (33.1%) which is a huge win for the month. Through April, we will be working to maintain this lower cost per conversion.
Our plan for the month of April is to focus on our new emergency dental campaign and ensure this is fully optimsied to ensure we are putting ourselves in a positive position for those who might be searching for emergency dental care during this challening time.
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