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Just-In Time Electrical – March Monthly Report

by | Apr 7, 2020 | Just in Time Electrical | 0 comments

Manager

The month of March has produced some interesting results with some large wins. We have seen the overall website traffic remain very similar to the previous month. It has been interesting to see the website traffic peak on 24th March; it’s very positive to see that the website traffic has not been negatively affected by the challenging situation in the world. The Google Ads campaign has seen a lower number of total conversions than the previous month, and we will be working to optimise the campaign in light of the current situation to ensure we can continue to achieve conversions during this uncertain time. On the SEO front, we have seen some massive wins with the keyword ‘electrician brisbane’ jumping 10+ positions to now be sitting in 35th position. This is a great step towards achieving that more valuable first page position. We have also secured a #2 ranking on the first page of Google’s results for the keyword ‘emergency electrician brisbane’. Through April our focus will remain on the Brisbane keywords as they will add the most value due to the higher number of people searching for those terms.

SEO Analysis

  • 54 keyword ranking in top 3 (first page) results
  • 6 keywords ranking in top 4-10 (first page) results
  • Keyword ‘electrician brisbane’ ranking in 35th position (forth page)
  • Keyword ‘electrician windsor’ ranking in 4th position (first page)
  • Keyword ‘emergency electrician brisbane’ ranking in 2nd position (first page)
  • Off-page optimisations will be utilised in April to see a further jump in the ranking for the keyword ‘electrician brisbane’

    • Google Ads Analysis

  • The Google Ads campaign generated 409 Clicks, 16.04 CTR with 12 Conversions.
  • The campaigns did see less conversions compared to the previous month and a higher cost per conversion.
  • Our plan for the month of April is to structure the call only campaigns to generate a lower cost per conversion and we will be working to maximise clicks and our bid strategy. We will also be considering the situation with COVID-19 will be working on customising some of our ads in order to encourage the campaign to achieve an improved CTR and conversion rate.