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Dobson Excavations – March Monthly Report

by | Apr 7, 2020 | Dobson Excavations | 0 comments

Manager

The month of March has produced some interesting results overall. We have seen a dip in the overall website traffic with a significant drop occurring towards the end of the month. This is likely due to the current effects of the resurrections from COVID-19. What we can do though is ensure we are putting ourselves in a good position to bounce back after these restrictions are lifted and ensure that we are appearing for people who are searching for these types of services now. The SEO campaign has seen some fluctuations in both directions and we have been able to maintain and improve on the number of keywords that are appearing on the first page of results. Through April, our focus will remain on pushing some of these page #1 rankings closer to the top 3 positions on that first page. The Google Ads campaign has seen some great numbers from impressions and clicks, however with the recent budget increase on the campaign, we will be working to secure conversions through April as well.

SEO Analysis

  • 8 keywords ranking in top 3 (first page) results
  • 68 keywords ranking in top 4-10 (first page) results
  • Keyword ‘bobcat hire mandurah’ ranking in 12th position (second page)
  • Keyword ‘bobcat hire rockingham’ ranking in 9th position (first page)
  • Keyword ‘retaining walls rockingham’ ranking in 12th position (second page)
  • Off-page optimisations will be utilised in April to see further improvements for the keyword ‘bobcat hire mandurah’

    • Google Ads Analysis

  • The Google Ads campaign generated 300 Clicks, 1.% CTR and 30.4k Impressions. In terms of Traffic and Awareness the campaign is performing very well.
  • However, on the conversion side of things we are seeing much slower results through March. This could be due to the current situation in the world, however with the recent budget increase on Google Ads, we will be working to achieve conversions through April.
  • The plan for April is to rebuild the campaign using the data we have acquired through the last few month. This will put us in a fresh position to ensure we can improve on the existing results.