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MF Electrical – March Monthly Report

by | Apr 7, 2020 | MF Electrical | 0 comments

Manager

The month of March has produced some positive results overall. The Google Ads campaign has achieved 3 conversions through form submissions through the month which has been very pleasing. Looking at the overall website traffic it seems there were some significant dips in the traffic throughout the month. Through April we will be optimising the campaign to ensure we can see some consistent clicks on the ads in order to also see an increase in the number of conversions achieved from the campaign. During this challenging time, it is important we put our focus back into marketing to ensure we are putting ourselves in a positive position for those who are searching for electrical services during this time.

Google Ads Analysis

  • The Google Ads campaign generated 65 Clicks, 3.1% CTR and 2.1k Impressions as well as a few form submissions through the month of March.
  • It seems our conversion tracking issue has persisted which has led to all conversions not pulling through to the marketing dashboard
  • Our plan for the month of April is to resolve the conversion tracking issue and also structure the campaign to achieve a better CTR which can also help us seeing an improved conversion rate in the process.