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Allkind Joinery & Glass – April Monthly Report

by | May 7, 2020 | Allkind Joinery & Glass | 0 comments

Manager

The month of April has produced a fantastic month of results across the board. We have seen a massive 33% increase in the overall website traffic! The majority of this increase has come from the organic (SEO) search results, from 876 organic website visits in March to a massive 1,269 organic website visits through April. This increase has come from our newly established first page rankings. We have seen some small improvements for the Brisbane keywords which has been positive. On the Google Ads front, we have seen an impressive month of numbers! With 12 achieved conversions this is double what we achieved in the previous month. Through May, we will be working to further optimise our ads and targeted keywords to ensure that we can maintain this number of conversions and also see an increase in the CTR.

SEO Analysis

  • 59 keywords ranking in top 3 (first page) results
  • 10 keywords ranking in top 4-10 (first page) results
  • Keyword ‘timber doors brisbane’ ranking in 6th position (first page)
  • Keyword ‘timber windows brisbane’ ranking in 1st position (first page)
  • Keyword ‘timber joinery brisbane’ ranking in 2nd position (first page)
  • Keyword ‘timber bi fold doors brisbane’ ranking in 11th position (second page)
  • On-page optimisations will be made through May to see a boost in the ranking for the keyword ‘timber doors brisbane’

    • Google Ads Analysis

  • The month of April has produced some outstanding results from the Google Ads campaign. We have seen an increase in the number of Clicks (8.5%), Impressions (11.6%), Conversion rate (84.4%) and most importantly total Conversions (100%)
  • In the coming month we will be working on increasing the CTR as this number is currently lower compared to the previous month. However sitting at 7.5% is an extremely positive number to see regardless.
  • The plan for May is to structure the campaign to build up the CTR by optimising our Ads to appeal to our target market, we wil also be adjusting non performing keywords.