Select Page

Just-In Time Electrical – April Monthly Report

by | May 7, 2020 | Just in Time Electrical | 0 comments

Manager

The month of April has produced a pleasing month of results across the board. We have seen a significant 46% increase in the overall website traffic which has been positive to see. On the SEO front we have seen some fluctuations for our Brisbane keyword with a massive for the keyword ‘electrician brisbane’ which jumped from 35th position to 23rd position over the last 30 days. In the coming month, we will be continuing with our on-page strategy to make further optimisations for the Brisbane keywords. On the Google Ads front, we have seen some positive results overall, however there is room for improvement in the coming month especially for the 3 new suburb based campaigns.

SEO Analysis

  • 52 keyword ranking in top 3 (first page) results
  • 5 keywords ranking in top 4-10 (first page) results
  • Keyword ‘electrician brisbane’ ranking in 23rd position (third page)
  • Keyword ‘electrician windsor’ ranking in 3rd position (first page)
  • Keyword ‘emergency electrician brisbane’ ranking in 3rd position (first page)
  • The on-page strategy will be used in May to see further ranking movements for the keyword ‘electrician brisbane’

    • Google Ads Analysis

  • April has produced a positive month of results overall for the Google Ads campaign. The campaign has generated a total 762 Clicks, 11.37% CTR, 436.3k Impressions, 7 total Conversions and .9% Conversion Rate. These numbers are positive to see considering the current situation due to COVID-19, however there are some improvements we would like to see in the coming month.
  • We are seeing a high cost per click which therefore also gives us a high cost per conversion. This is something we are working to lower down through May. It looks like the campaign is also not seeing consistent campaign performance throughout the month.
  • In terms of the new geo targeted search campaigns for the 3 suburb locations, as our keywords are very limited we are now using a shared budget for the 3 campaigns which will enable us to focus on the high performing keywords between the 3 campaigns.
  • Our plan for the month of May is to adjust the keywords from broad match to exact match in order to lower down the cost per click while also monitoring how this effects the traffic for the campaigns. We will also look into changing our bid strategy to help us lower down the overall cost.