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Allkind Joinery & Glass – May 2020 Monthly Report

by | Jun 5, 2020 | Allkind Joinery & Glass | 0 comments

Manager

The month of May has seen another month of success for the SEO and Google Ads campaigns. We have seen a 39% increase in the website traffic with a huge portion of this increase coming from the organic website traffic. From 1,269 organic (SEO) visits through April, to 1,968 in May this is impressive to see! We have been able to maintain and even improve the number of keywords that are appearing in the top 3 results on the first page of results which has helped lead to this increase in traffic. On the Google Ads front, we have also seen some impressive results with 17 total conversions for the month. This has been a huge win for the campaign, and while we are still facing an issue with conversions appearing in the marketing dashboard, we are working on a solution for this. In the coming month, we will be continuing to optimise the ads to see an increase in the click through rate. On the SEO front we will be continuing with some further on-page optimisations to boost more of our keywords into the #1 positions.

SEO Analysis

  • 61 keywords ranking in top 3 (first page) results
  • 7 keywords ranking in top 4-10 (first page) results
  • Keyword ‘timber doors brisbane’ ranking in 6th position (first page)
  • Keyword ‘timber windows brisbane’ ranking in 2nd position (first page)
  • Keyword ‘timber joinery brisbane’ ranking in 3rd position (first page)
  • Keyword ‘timber bi fold doors brisbane’ ranking in 11th position (second page)
  • On-page optimisations will be used in June to see movements in the rankings for the keyword ‘timber doors brisbane’

    • Google Ads Analysis

  • May has produced another positive month for the Google Ads campaign. The campaign has generated 262 Clicks, a 7.4% CTR, 3.5K Impressions and 17 Total Conversions. These have been some fantastic results to see!
  • We were able to see an improvement in the overall traffic and the number of conversions which also resulted in a lower cost per conversion for the campaign.
  • However, we are still facing issues with the conversions not appearing in the dashboard correctly.
  • Our plan for the month of June is to structure the campaign to drive an increase in CTR and Conversion rate by optimising the ad copy and removing non-performing keywords.