Manager
The month of May has produced an improved month of results than the previous month. We have seen a massive increase in the overall website traffic, however we are still seeing this occur sporadically throughout the month. The Google Ads campaign has achieved 12 conversions for the month which has been pleasing. While we are still facing an issue with the conversions not appearing correctly in the marketing dashboard, we are continuing to work on a solution for this. In the coming month, we will also be working to optimise the CTR which should also result in an increase in the number of conversions occurring throughout the month. Consistency in conversions is a focus for the campaign in the coming months.
Google Ads Analysis
May has produced a positive month for the Google Ads campaign. The campaign has generated 310 Clicks, a 7.9% CTR, 3.9k Impressions and 12 Total Conversions with a 3.87% Conversion rate.
We have been able to see improvements in the number of impressions and clicks from the previous month. However, we have also seen the CTR lower than the previous month which is something we will be working to improve in the coming month.
Additionally we are still facing an issue with conversions not appearing correctly in the marketing dashboard.
Our plan for the month of June is to restructure the campaign to drive an increase in the CTR by optimising the text ads and removing any non-performing keywords. With these optimisations, we will also be working towards a more consistent conversion trend.
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