Manager
The month of May has seen a positive month of numbers. The Google Ads campaign has achieved 5 conversions through the month. Our goal for the coming month is to structure the campaign to see a further improvement in the CTR. This should also result in achieving a higher number of conversions in the coming month. When it comes to Google Maps, we have seen our 6th position ranking slip to a 7th position ranking for ‘electrician gold coast’. Through the coming month we will again be using our off-page strategy to provide more of a boost to see this ranking bounce back up.
Google Ads Analysis
May has produced a steady month of results for the Google Ads campaign. The campaign has generated 97 Clicks, a 5.8% CTR, 1.7k Impressions and 5 Total Conversions with a 5.15% Conversion rate.
We have been able to see an improvement in the overall traffic from the campaign and the average CPC has been starting to lower down which is fantastic to see.
We are still facing an issue with conversions not appearing correctly in the marketing dashboard.
Our plan for June is to work on a solution to track conversions correctly in the marketing dashboard. We will also be restructuring the campaign to achieve an improved CTR
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