Manager
The month of May has seen some positive Google Ads results. We have seen an increase in the overall website traffic, however it does seem to be occurring sporadically through the month. This is something we will be focusing on through the Google Ads campaign – achieving more consistent traffic and conversions. In terms of the results for the month of May, it was fantastic to see 4 conversions achieved! We will be optimising the targeted keywords as well as the ad copy in the coming month to ensure that we can see a further increase in the traffic, number of conversions as well as the click through rate.
Google Ads Analysis
T
May has seen some positive numbers from the Google Ads campaign. The campaign has generated 22 Clicks, a 3.6% CTR, 615 Impressions and 4 Total Conversions with an 18.18% Conversion rate.
It has been particularly pleasing to see the conversion rate drastically improve from the prior month. However, through this month we have continued to face an issue with conversions appearing incorrectly in the marketing dashboard.
Our plan for the month of June is to structure the campaign to see more consistency when it comes to traffic and conversions. We will also be working to achieve an increased click through rate by removing the non-performing keywords and ads.
Recent Comments