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Just-In Time Electrical – June 2020 Monthly Report

by | Jul 7, 2020 | Just in Time Electrical | 0 comments

Manager

The month of June has produced some positive numbers for the Google Ads campaigns but a slower month for the SEO. While we have seen a slight dip in the overall website traffic, we have actually seen a slight increase in the traffic coming from SEO search results. From 199 organic website visits in May to 204 in June. The SEO rankings have fluctuated through the month with the ranking ‘electrician brisbane’ dipping significantly. However, we have been able to maintain our page #1 ranking for the keyword ‘emergency electrician brisbane’. Through July, we will be using the on-page strategy to further optimise our SEO pages. This will encourage more rankings to move back to the first page of rankings and even the top 3 positions. On the Google Ads front, the campaign has achieved 14 conversions which has been positive to see. Another great win for the campaign through July was seeing the cost per conversion drop. Through the coming month, we would like to send the new radius campaigns focused on locations live.

SEO Analysis

  • 49 keyword ranking in top 3 (first page) results
  • 8 keywords ranking in top 4-10 (first page) results
  • Keyword ‘electrician brisbane’ ranking in 32nd position (fourth page)
  • Keyword ‘electrician windsor’ ranking in 3rd position (first page)
  • Keyword ‘emergency electrician brisbane’ ranking in 4th position (first page)
  • On-page optimisations will be used in July to see the rankings for the keyword ‘electrician brisbane’ moves to the closer to the first page

    • Google Ads Analysis

  • June has produced a positive month for the Google Ads campaign. The campaigns have generated 465 Clicks, a 0.2% CTR, 190.7k Impressions and 14 Total Conversions.
  • The CTR might look low because it is also including stats from the remarketing campaign which normally produce a very low CTR. However, looking at the CTR for the search campaigns separately, we can see 21.07% CTR which is fantastic.
  • We have noted that the cost per conversion is much lower than the previous month which is a huge win.
  • Our plan for the month of July is to re-establish the radius search campaign using groups of suburbs as the focus. We will structure the suburb campaigns to achieve a better CTR as we are seeing opportunities and potential from the high number of impressions.