Manager
The month of June has seen another pleasing month of results from the Google Ads campaign. While we have seen an overall dip in the website traffic, the traffic coming from cpc (Cost per click – Google Ads), has actually doubled from 3 in May to 6 in June. The Google Ads campaign has also been able to achieve a total of 8 conversions through the month which has been a huge win. Our plan for July will see us optimising the campaign to see an increase in clicks and therefore conversions from the campaign. Our goal is to see 10 conversions achieved through July.
Google Ads Analysis
June has produced a very successful month of results for the Google Ads campaign. The campaign has generated 38 Clicks, a 8.8% CTR, 434 Impressions and 8 Total Conversions with a 21.05% Conversion rate.
The main highlights for the month of June included the increase in the overall traffic which also saw the campaign achieve a higher number of conversions, conversion rate and lower CPC. However, we are still facing an issue with conversions not appearing correctly in the marketing dashboard.
Our plan for the month of July is to structure the campaign to achieve a better CTR. This should lead to an increase in the total number of conversions as well. We will also be working on a solution for the conversion tracking issue that has been persisting.
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