Manager
The month of June has produced some impressive results across the board! We have seen a slight increase in the overall website traffic, with the majority of this traffic coming from cpc (Cost Per Click – Google Ads). On the Google Ads front, we are very pleased with the number of conversions achieved with only 2 weeks of sending the new campaign live. We will continue to optimise the campaign to drive down the costs and will also be replacing our naturopath keywords with the new psychology keywords, as we are already dominating the results organically for naturopathy services. On the SEO front, a huge win has come from securing the #1 position in Google Maps for ‘naturopath Newcastle’. It has also been fantastic to see the majority of our targeted keywords making their way to the first page of Google’s results due to the SEO pages created in the previous month. We will be continuing with our off-page strategy in the coming month to gain more momentum and authority behind these keywords. The Facebook campaigns have performed well, in particular the new 3 Services campaign which has achieved 5 conversions within 1 week. As we continue to optimise the campaigns, we do expect the overall costs to drop as well.
Google Ads Analysis
June has produced a very positive result for the Google Ads campaign. The campaign has generated 169 clicks, 2.1k impressions, 7.76 CTR with 9 total conversions and a 5.33% conversion rate.
The main highlight from the month is that the campaign was running for only the last 2 weeks of June and already we’ve been able to produce these numbers.
Our plan for the month of July is to structure the campaign to achieve a better CTR and lower down the cost per conversion. We will also be optimising the non performing ads and keywords to ensure we can see continued conversions through July.
SEO Analysis
22 keywords ranking in top 3 (first page) results
15 keywords ranking in top 4-10 (first page) results
Keyword ‘naturopath Lake Macquarie’ ranking in 1st position (first page)
Keyword ‘naturopath Newcastle’ ranking in 2nd position (first page)
Keyword ‘naturopath Newcastle’ ranking in 1st position in Google Maps results
Keyword ‘salt therapy Newcastle’ ranking in 9th position (first page)
Keyword ‘infrared sauna Newcastle’ ranking in 10th position (first page)
Off-page strategy will be implemented through June to see further movements in the rankings for the targeted suburbs towards the top 3 positions on the first page
Facebook Ads Analysis
Through June, 1 new Facebook campaign was sent live; ‘3 Services’. The existing Retargeting campaign also continued to run, while the ‘PCOS Webinar (June 2020)’ campaign was scheduled to end midway through the month.
The Retargeting campaign has produced 62 clicks through to the website through June, however the cost per click is a little higher than what we would like to see. As the campaigns continued to run, we do expect this cost to drop back significantly. Next month, we will reassess this cost and revisit our approach as needed.
Our approach with the ‘3 Services’ campaign is to target Salt Therapy, Naturopathy and Infrared Sauna through different audiences and customised ad copy. Since sending the campaign live in the last week of the month, we have achieved 5 conversions (booked appointments) which is fantastic!
Through July, we will be continuing to monitor these campaigns and further optimise them to ensure we can see the number of results continuing in a consistent trend.
Recent Comments