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The results for the month of July are generally pleasing however it has been a little slower than anticipated. There has been a small increase in website traffic worth 2.8% and our organic channel remains to display a strong SEO performance. However, our keywords ranking in the top 3 positions have dropped by a significant 25%. The keywords ranking in the top 4 to 10 positions have consequently increased by 20%. This means our previously achieved top 3 rankings has slipped slightly to now be sitting in the top 4 to 10 positions on the first page of results. Towards the end of the month, keyword rankings have stabilised which show a sturdy starting point for our SEO campaign this August. For our targeted keywords, although our Brisbane keywords are securely on the first page of Google, we have seen the keyword ‘forensic cleaning brisbane’ slip from the top 3 to the 4th position on the first page. We will address this with the off-page strategy for the month of August in order to secure our targeted keywords within the top 3 rankings.

SEO Analysis

  • 3 keywords ranking in top 3 (first page) results
  • 6 keywords ranking in top 4-10 (first page) results
  • Keyword ‘crime scene cleaners brisbane’ ranking in 4th position (first page)
  • Keyword ‘forensic cleaning brisbane’ ranking in 4th position (first page)
  • Off-page strategy will be used in August to see the rankings for the Brisbane keywords secure the top 3 positions