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Dental Care Professionals – July 2020 Monthly Report

by | Aug 7, 2020 | Dental Care Professionals | 0 comments

Manager

The month of July has seen a slower month of results with a big win on the Google Ads front. The slower results come from the overall website traffic which has seen a 39% drop over the last month. However, while the website traffic is down, the big win for the month came by achieving an additional conversion than what was achieved in the previous month. With a total of 5 conversions through the month we are very pleased with how the Google Ads campaign is reacting to the optimisations made through July. Through August, we will continue with our optimisations with the goal of seeing the increase in conversions trend continuing as well. Our focus is on driving an increase in the click through rate which should in turn also see a higher number of conversions achieved.

Google Ads Analysis

  • 5 Conversions
  • 131 Clicks
  • 5.0% CTR
  • 3.81% Conversion rate
  • July has produced steady results from the Google Ads campaign. We have seen the conversion rate increase this month which is very exciting to see. Although the CTR has dropped compared to the previous month’s, we are still sitting in a positive position. We are still facing some challenges in tracking conversions and will continue to work on a solution for this as a priority in the coming month. The plan for August is to structure the campaign to drive an increase in the CTR, and we will also work with the campaign to have improved consistency in the overall conversions achieved throughout the month.