Manager
We see a variety of results for the month of July from the SEO campaign. We were able to slightly recover from June’s decline in overall website traffic as we note a positive growth in traffic this month. However, there is a decrease in users coming in from our organic SEO channel which could be related to the changing restrictions from COVID-19. On the other hand, we are glad to note that our average keyword ranking has improved for July as we see a 20.8% increase in the number of keywords we have ranking in top 3 positions of Google search results. The rankings of our focus keywords are secured in the first 2 pages of Google. Although keyword ‘dentist camberwell’ was able to move into the 18th position from last month’s 22nd position, our keyword ‘dentist south yarra’ has dropped from the 12th position into the 15th this July. Our primary goal for the month of August is to move up all of our targeted keywords into the first page of results. Our strategy will utilise on-page optimisations for the targeted keywords.
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