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Just-In Time Electrical – July 2020 Monthly Report

by | Aug 7, 2020 | Just in Time Electrical | 0 comments

Manager

The month of July has seen some impressive results for both the Google Ads and SEO campaigns. We have seen an increase in the overall website traffic with the majority of this increase coming for the organic (SEO) traffic. From 204 organic website visits in June, to 251 organic website visits in July, we’re confident the recently established SEO rankings are positively contributing to the overall website traffic. The SEO rankings have made some pleasing movements in the last 30 days in particular with the keyword ‘electrician brisbane’ moving from 32nd position to 22nd position. This was a fantastic win for the month and is something we will continue to monitor in the coming month of August. On the Google Ads front, we have seen a total of 18 conversions achieved which is an increase from the previous month. We will continue with our optimisations to the existing call-only campaigns through August and also focus on analysing the data coming in for the new radius campaigns targeting the Brisbane suburbs.

SEO Analysis

  • 51 keyword ranking in top 3 (first page) results
  • 7 keywords ranking in top 4-10 (first page) results
  • Keyword ‘electrician brisbane’ ranking in 22th position (third page)
  • Keyword ‘electrician windsor’ ranking in 2nd position (first page)
  • Keyword ‘emergency electrician brisbane’ ranking in 6th position (first page)
  • On-page optimisations will be used in August to see the rankings for the keyword ‘electrician brisbane’ secure position on the first page of results

    • Google Ads Analysis

  • 18 Conversions
  • 464 Clicks
  • 0.2% CTR
  • 3.9% Conversion rate
  • July has seen another positive month for the Google Ads campaign overall. We have seen a general increase across the stats, but in particular it is very exciting to see the cost per conversion becoming lower and lower over the last couple of months. For the upcoming month of August, we will be focusing on the new campaigns that have recently been launched targeting the Brisbane suburbs. We will also look into having better structure for the call only campaigns to drive an increase in the overall traffic and conversions there as well.