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Active Vac – July 2020 Monthly Report

by | Aug 7, 2020 | Active Vac | 0 comments

Manager

The month of July has seen a steady month of results for the Google Ads campaign, however we have seen a drop in the total number of conversions achieved. A big win for the month was seeing click through rate increase, this put us in a great position towards the end of the month. Upcoming for Active Vac, we will be pausing our work on the Google Ads campaign and will instead move to an SEO campaign where we will work to build up the SEO rankings to get more traffic coming to the website.

Google Ads Analysis

  • 4 Conversions
  • 35 Clicks
  • 9.3 %CTR
  • 11.42 % Conversion rate
  • July has been a pleasing month for the Google Ads campaign. We have managed to achieve our goal from the month of June in increasing our CTR. The CTR has increased by 6.6% through July and our conversion rate is now sitting at 11.42% which is a great position to be in. The plan for August is to hold off on any further Google Ads optimisations and pour of focus into the SEO side of things instead.