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The results for the month of July has seen slower performance than anticipated. There has been another decline in the overall website traffic this month amounting to a decrease of 20% of the site visits. Consequently, the number of users coming in from the organic (SEO) channel has dropped down from 104 users to 86 users. A priority for the upcoming month is to drive an increase in website traffic through the SEO rankings. On a more positive note, we were able to maintain the number of keywords ranking in the top 3 positions again this month and there is a slight increase in the keywords ranking in the top 4 to 10 positions. Our targeted keywords are doing steadily well on the first page of Google search results, however our keyword ‘roof cleaning lismore’ has lost its top 1 position, dropping to the 2nd position of results. On the other hand, the keyword ‘roof cleaning casino’ has moved up to the 4th rank this month. We plan to focus on boosting this keyword for the coming month of August by using the off-page strategy.
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