Manager
The month of July has seen some fantastic numbers for the marketing efforts for CK Health. We have seen a significant 19% increase in the overall website traffic with the majority of this increase coming from organic (SEO) traffic. From 309 organic website visits in June to 415 organic website visits in July, we are confident in the results the newly established SEO rankings are bringing in. We have seen the total number of rankings appearing on the first page increase to 23 and are excited to see the Newcastle keywords moving further up on the first page of results. Our goal over the coming month is to see all of our Newcastle keywords appearing in the top 3 results on the first page of Google. On the Google Ads front, the campaign has exceeded all expectations with 22 conversions recorded either through phone calls or booked appointments through the website. The FB campaign has been able generate similar results with an impressive 25 conversions. Through the coming month, we will be working more on the new Psychology service to build out SEO pages that we can also work to rank in Google’s search results.
Google Ads Analysis
22 Conversions
317 Clicks
8% CTR
6.9% Conversion rate
July has produced an outstanding month of results from the Google Ads campaign. We have seen a record breaking number of conversions in the history of the account: 22 conversions. The campaign has also been successful through the month in achieving a lower cost per conversion from $54 from the previous campaign down to $34 in the current campaign. The plan for August is to structure the campaign to drive a further increase in the CTR which should also lead to a better conversion rate and an increase in the total number of conversions.
SEO Analysis
23 keywords ranking in top 3 (first page) results
15 keywords ranking in top 4-10 (first page) results
Keyword ‘naturopath Lake Macquarie’ ranking in 2nd position (first page)
Keyword ‘naturopath Newcastle’ ranking in 2nd position (first page)
Keyword ‘naturopath Newcastle’ ranking in 1st position in Google Maps results
Keyword ‘salt therapy Newcastle’ ranking in 6th position (first page)
Keyword ‘infrared sauna Newcastle’ ranking in 6th position (first page)
On-page strategy will be implemented through June to see further movements in the rankings for the Newcastle keywords
Facebook Ads Analysis
Through July, 1 new Facebook campaign was launched targeting the new Psychology service. The existing Retargeting campaign also continued to run, with the ads from the Sydney emailing list since being paused.
The Retargeting campaign has produced 71 clicks through to the website through July which is an increase from the previous month. The cost of this campaign is still running a little higher than we would like it to be. Through the coming month we will be looking into retargeting through Google Ads instead of Facebook as this could save our budget.
The ‘3 Services’ campaign has achieved an outstanding 25 conversions in the form of booked appointments through the website. These appointments have been across each of the 3 services: Naturopathy, Salt Therapy and Infrared Sauna
In the upcoming month of August, we will be making further optimisations to the new Psychology campaign to ensure we can see some appointments booked for this service as well.
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