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Allkind Joinery & Glass – August 2020 Monthly Report

by | Sep 7, 2020 | Allkind Joinery & Glass | 0 comments

Manager

Our data for both the SEO and Google Marketing campaign are generally stable with a few dips and wins along the way. There has been a marginally small decline in overall website traffic, however our SEO performance remains strong as our organic channel brought in a large percentage of these users. It is also highly positive to see an increase in keywords both in the top 3 and top 4 positions, paving the way for a higher overall SEO ranking for the site. One of our biggest wins for the month is definitely seeing our targeted keywords move up with two of them securing the top 1 position of Google. On the other hand, we see more of our dips in the Google Ads campaign especially with a drop in our conversions from 29 to 22. These conversions are manually tracked due to some issues in our marketing dashboard, nevertheless we were able to accurately frame the rest of our statistics with an increased CTR and conversion rate. For the month of September, we are aiming to reach a 9% click through rate and recover our number of conversions in the campaign.

SEO Analysis

  • 63 keywords ranking in top 3 (first page) results
  • 9 keywords ranking in top 4-10 (first page) results
  • Keyword ‘timber doors brisbane’ ranking in 5th position (first page)
  • Keyword ‘timber windows brisbane’ ranking in 1st position (first page)
  • Keyword ‘timber joinery brisbane’ ranking in 1st position (first page)
  • Keyword ‘timber bi fold doors brisbane’ ranking in 7th position (first page)
  • On-page optimisations will be used in September to see the rankings for the keyword ‘timber bi fold doors brisbane’ moves closer to the top 3 positions

    • Google Ads Analysis

  • 22 Conversions
  • 177 Clicks
  • 8.7% CTR
  • 12.42% Conversion rate
  • The month of August has produced some continued successful results for the Google Ads campaign. We have seen an increase in CTR which also resulted in a very high conversion rate.
  • While the campaign has been successful in increasing the CTR we haven’t yet reached our goal. While the stats are a little slower than the previous month, we were able to maintain the average monthly conversions.
  • We are still facing some issues tracking conversions accurately in the marketing dashboard, however, we have manually tracked 22 conversions. Our focus for September is structuring the campaign to reach the click through rate target of 9% and increasing the number of overall conversions.