Manager
The month of August has produced a range of results for the SEO campaign. It is unfortunate to see that we were unable to continue our trend of increase in website traffic this month, as we have seen a drop in the number of site users worth 41.3%, therefore also affecting our organic channel which brought in 26 users. However, we are expecting to see these numbers turn around in the coming months since there has been a considerable upward trend in traffic throughout the end of August which shows potential for September. The fluctuations on the trend of our keyword rankings are gradually stabilising. We have had a slight increase in the number of keywords ranking in the top 3 positions and a bigger decrease in keywords ranking in the top 4 to 10 positions of Google. For our targeted keywords, we note minimal negative movement which has been fantastic to see. Our goal for the month of September is to secure our targeted keywords on the first page of Google search results. We will concentrate on an off-page strategy for the coming campaign.
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