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Just-In Time Electrical – August 2020 Monthly Report

by | Sep 7, 2020 | Just in Time Electrical | 0 comments

Manager

We are pleased to see some fantastic results in both our SEO and Google Ads campaigns for the month of August! Although we have had a slight drop in overall website traffic which affected the number of organic users, our overall SEO keyword rankings have significantly improved as some of our targeted keywords have moved up in the ranks from their previous positions. A massive win is seeing keyword ‘electrician windsor’ secure the top 1 ranking on Google search results. We aim to continue this level of progress specifically by securing all of our targeted keywords on the first page of Google through on-page optimisations for the month of September. The Google Ads campaign remains to be an extension of the success from the previous month as we have had another increase in conversions from 18 to 22 this month! With a slight decline in the number of clicks, we were still able to maintain our CTR along with a massive growth in conversion rate. We have noted some discrepancies in the data presented in the marketing dashboard comparted to the conversions tracked directly in Google Ads. We will be working to resolve this issue in the marketing dashboard to ensure all numbers are reflecting accurately on what was achieved through Google Ads.

SEO Analysis

  • 53 keyword ranking in top 3 (first page) results
  • 7 keywords ranking in top 4-10 (first page) results
  • Keyword ‘electrician brisbane’ ranking in 15th position (second page)
  • Keyword ‘electrician windsor’ ranking in 1st position (first page)
  • Keyword ‘emergency electrician brisbane’ ranking in 6th position (first page)
  • On-page optimisations will be used in September to see the rankings for the keyword ‘electrician brisbane’ secure position on the first page of results

    • Google Ads Analysis

  • 22 Conversions
  • 418 Clicks
  • 0.2% CTR
  • 5.2% Conversion rate
  • August has seen another positive month for the Google Ads campaign. We have seen an increase in the overall conversions and the conversion rate, and the conversion is now sitting at around $54.27.
  • For the month of September, we will continue with the new search campaigns based on locations as these are proving to be more successful as the more data is recorded. We are noticing a few discrepancies in the number of conversions appearing in the dashboard, we will be working on a fix for this as soon as possible.