Select Page

Lateral Medical – August 2020 Monthly Report

by | Sep 7, 2020 | Lateral Medical | 0 comments

Manager

The results produced for the month of August conclude to a strong and present SEO campaign. We do note a concerning drop in website traffic this month amounting to a 53.9% decline, however it seems the majority of this drop in traffic has come from the cpc channel, not organic (SEO) channel. We do however consider the slight drop in organic users a downward trend that we will focus on in the coming month. Now the new website is live for Lateral Medical, we will spend some time through September and the coming months making optimisations on the site to ensure our rankings maintain and push further up Google’s results. This month we were able to improve the overall SEO keyword rankings by maintaining some of focus rankings in the top 3 positions and increasing the keywords we have in the top 4 to 10 results. Our focus keyword rankings have performed splendidly by moving up and securing their ranks all on the first page of Google search results.

SEO Analysis

  • 14 keywords ranking in top 3 (first page) results
  • 10 keywords ranking in top 4-10 (first page) results
  • Keyword ‘ent supplies’ ranking in 4th position (first page)
  • Keyword ‘patient warmer’ ranking in 10th position (first page)
  • Keyword ‘hospital curtains’ ranking in 2nd position (first page)
  • On-page and off-page optimisations will be used in September to see the rankings for the keyword ‘patient warmer’ moves closer to the top 3 positions of Google’s results