Manager
The main highlight of our results for the month are notable wins in our Google Ads campaign. Our SEO performance has been a little slower throughout August. Unfortunately, there had been a sudden drop in website traffic at the start of the month caused by a few days of minimal site visits. We will be utilising on-page optimisations in September to address the small dips we have seen for some of the Brisbane keywords and to boost our targeted keywords closer to the top 3 rankings. On the other hand, it has been a great month for Google Ads as we raised the number of conversions from 3 last month to 10 this August! Along with this, our click through rate and conversion rate have had significant improvements, signaling an optimal performance from the campaign.
SEO Analysis
60 keywords ranking in top 3 (first page) results
25 keywords ranking in top 4-10 (first page) results
Keyword ‘curtain brisbane’ ranking in 10th position (first page)
Keyword ‘curtains brisbane’ ranking in 8th position (first page)
Keyword ‘custom made curtains brisbane’ ranking in 4th position (first page)
On-page optimisations will be used in September to see the rankings for Brisbane keywords move closer to the top 3 positions
Google Ads Analysis
10 Conversions
67 Clicks
5.9% CTR
14.9% Conversion rate
August has seen a very successful month for the Google Ads campaign. We have seen an increase in the number of conversions by 50%, as we all as the CTR and conversion rate.
However, a budget increase would still be significant to continuously improve the campaign’s performance as the campaign is currently performing to its full potential.
Our plan for the month of September is to structure the campaign to achieve consistency in conversions throughout the month. We are still facing some challenges in tracking conversions and will continue to work on a solution for this as a priority in the coming month.
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