Manager
The lagging results for the month of August show the need for an adjustment in the Google Ads strategy in the coming month. The number of conversions for August has been half of July’s and we have noted drops in the number of clicks and the conversion rate. With a new strategy for the coming month of September, we are aiming to strengthen our keywords and ads with the website homepage used as the landing page for the campaign. We will also be doubling our efforts to resolve our conversion tracking issues in the dashboard. Overall, recovering the dips in our marketing campaign and performance is our priority.
Google Ads Analysis
2 Conversions
33 Clicks
4.5% CTR
6.06% Conversion rate
August has produced a slow month of results for the Google Ads campaign as we have noted a lower overall traffic compared to the previous month and it seems the campaign is generating some low intent clicks.
This is something we will be optimising through September to ensure the clicks the campaign is achieving are from more of those high intent customers.
Currently, our plan is to test using the homepage of the website as the landing page for the campaign. Through this test we will encourage an increase in the quality score of our keywords and ads and therefore achieve more consistency in the conversions throughout the month.
We are still facing some challenges in tracking conversions and will also continue to work on a solution for this as a priority in the coming month.
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