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TechniPharm NZ – August 2020 Monthly Report

by | Sep 7, 2020 | TechniPharm NZ | 0 comments

Manager

The month of August has produced some pleasing results for the SEO campaign. Although our overall website traffic has dropped by 14.1%, we’re expecting to recover these users as we see an upward trend in traffic throughout the latter weeks of August, this shows potential for the month of September. Our organic (SEO) channel is still performing massively well, being responsible for the majority of the website visits. In terms of overall SEO keyword rankings, we’re pleased to see a notable increase in the number of keywords both in the top 3 positions and top 4 to 10 positions. The targeted keywords have seen positive movements throughout the month as the national keywords ‘farming equipment‘ and ‘farm solutions’ moved up from the fourth page to the second and third page, respectively. We plan to continue these movements for the national targeted keywords by utilising off-page optimisations this coming month of September.

SEO Analysis

  • 6 keyword ranking in top 3 (first page) results
  • 25 keywords ranking in top 4-10 (first page) results
  • Keyword ‘cattle yards’ ranking in 4th position (first page)
  • Keyword ‘farming equipment’ ranking in 18th position (second page)
  • Keyword ‘farm solutions’ ranking in 27th position (third page)
  • Off-page optimisations will be used in September to see the rankings for the targeted keywords move closer to the first page of results