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Andersons Window Furnishings – September 2020 Monthly Report

by | Oct 7, 2020 | Andersons Window Furnishings | 0 comments

Manager

The month of September has produced fantastic results for our SEO campaign and show steady progress with our Google Ads campaign. We were able to significantly increase our overall website traffic for the month amounting to 28% and the trend for these site visits has been highly optimistic for the upcoming month of October. It has also been thrilling to see a massive boost in the number of users coming in from our organic (SEO) search results, from 274 users last month to 353 organic users this month! Our keyword rankings have also rocketed with 12 additional keywords in the top 3 positions of Google. With all of our targeted keywords secured on the first page of Google, our on-page optimisations this October will be pushing them all within the top 3 positions. We see this level of success in our Google Ads campaign as well with a 7.5% increase in clicks and 25% increase in impressions. However, our conversions have dropped for the month so we aim to address this and our costs per conversion to achieve more stable conversion rates for October.

SEO Analysis

  • 72 keywords ranking in top 3 (first page) results
  • 24 keywords ranking in top 4-10 (first page) results
  • Keyword ‘curtain brisbane’ ranking in 9th position (first page)
  • Keyword ‘curtains brisbane’ ranking in 7th position (first page)
  • Keyword ‘custom made curtains brisbane’ ranking in 3rd position (first page)
  • On-page optimisations will be used in October to see the rankings for the keyword ‘curtains brisbane’ moves closer to the top 3 positions

    • Google Ads Analysis

  • 7 Conversions
  • 72 Clicks
  • 4.8% CTR
  • 9.7% Conversion rate
  • September has been great in terms of traffic as we have a very noticeable increase in clicks and impressions since increasing the campaign budget.
  • However, we weren’t able to achieve the consistency in conversions as planned.
  • The plan for October is to change the ad schedule to run from Mondays through Fridays in order to achieve more consistency in conversions.
  • We will structure the campaign to drive an increase in the CTR and a lower CPC.
  • We are still facing some challenges in tracking conversions and we will continue to work on a solution for this as a priority in the coming month.