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Laguna Real Estate – September 2020 Monthly Report

by | Oct 7, 2020 | Laguna Real Estate | 0 comments

Manager

The results yielded for the month of September show generally positive progress from both our SEO and Google Ads campaigns. There has been yet another massive increase in overall website traffic with this month amounting to 50.2%. The number of users brought in by our organic (SEO) search results has gone up solidly as well from 3,733 organic traffic last month to 4,369 users this September. Nevertheless, we continue to see a lot of room for improvement for the upcoming month of October since there have been a few negative movements in our keyword rankings. Of course, we do account for some of the wins in our targeted keyword rankings as all of them are currently secured on the first page of Google. With an off-page strategy, we will be able to push these rankings further closer to the top 3 positions. Our conversions and conversion rate in Google Ads reflect the same positive progress, with a continuous increase for the month. However, we can also assert our campaign this month by focusing on our CTR, cost, and number of clicks to stabilise our overall performance.

SEO Analysis

  • 1 keyword ranking in top 3 (first page) results
  • 3 keywords ranking in top 4-10 (first page) results
  • Keyword ‘Noosa real estate agent’ ranking in 3rd position (first page)
  • Keyword ‘Real Estate Agent Noosa’ ranking in 7th position (first page)
  • Keyword ‘Noosa real estate’ ranking in 3rd position (first page)
  • The off-page strategy will be used in October to see the rankings for the keyword ‘Real Estate Agent Noosa’ secures a position on the first page of Google’s results

    • Google Ads Analysis

  • 9 Conversions
  • 696 Clicks
  • 15% CTR
  • 1.3% Conversion rate
  • September has been a success for the Google Ads campaign. We saw an increase in the number of conversions and the conversion rate which was fantastic.
  • We were able to achieve more consistency in the conversions through the month, however there is definitely more work to be done here.
  • The campaign continues to improve in terms of cost per conversions which is pleasing to see.
  • Now, the plan for October is to increase the campaign’s consistency in achieving more conversions which can lead to an improved conversion rate. We will also be utilising several bidding strategies in order to achieve a lower cost per conversion.