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Aire Craft – October 2020 Monthly Report

by | Nov 6, 2020 | Aire Craft | 0 comments

Manager

The results from November are generally positive for the SEO campaign, particularly in terms of website traffic. The trend for users visiting the website remains upward, with a fantastic 74% increase, the majority of whom are new users. There is an increase in the number of users arriving from organic (SEO) searches as well. There was, however, a drop in average time spent on the website. Regarding keywords, two keywords are in the top 3 rankings, but there are now 10 keywords within the top 4 to 10 rankings, which is an 11.1% increase from September and a great win for the month. To boost session duration and improve SEO rankings this November, we aim to use off-page strategies to shift focus keywords for Ringwood and Croydon closer to the top 3 rankings in search results.

SEO Analysis

  • 2 keywords ranking in top 3 (first page) results
  • 10 keywords ranking in top 4-10 (first page) results
  • Keyword ‘air conditioning service croydon’ ranking in 12th position (second page)
  • Keyword ‘air conditioning repairs ringwood’ ranking in 4th position (first page)
  • Off-page strategy will be used through November to see the Ringwood and Croydon rankings shift closer to the top 3 positions on the first page of results