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Brookfield Produce and Pet Pavilion – October 2020 Monthly Report

by | Nov 6, 2020 | Brookies Rural Traders | 0 comments

Manager

We are generally pleased with the results for the Google Ads campaign this October. There had been another increase in overall website traffic. However, the users brought in by the CPC channel have dropped in spite of the additional site visits. We see a lot of potential for our clicks, CTR, and CPC for the coming month due to some dips this October, however this is evened out by an increase in conversion rate. It has been particularly impressive to see this increase along with a decrease in cost per conversion. We will be exerting our efforts this November to structure the Big Dog Food and Pool Accessories campaigns to assert higher CTR. We will also be addressing the effect in the stability of conversions throughout the campaign.

Google Ads Analysis

  • 22 Conversions
  • 214 Clicks
  • 7.7% CTR
  • 10.3% Conversion Rate

    • October has seen a pleasing balance of results for the Google Ads campaign.

  • We have noted an increase in the conversion rate and a drop in cost cost per conversion which is fantastic to see.

    • However, we have noted the number of clicks achieved this month are lower compared to September’s 390 clicks, which has also led to the slight drop in achieved conversions.

  • The plan for November is to structure the campaign to achieve a better CTR especially in regards to the Big Dog Food Campaign and Pool Accessories campaign.
  • We will also be investigating a new bid strategy for the Radius and Geomod campaigns to test which would maximise the conversions better.