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The month of October has seen slight dips in both keyword rankings and website user visits which we will be working on through November. From September’s 173 user visits, there has been a 5.8% decrease to 163 users in October with each site visit lasting an average of 58 seconds. Of the 163 website users, 85 of them are from organic search results (SEO traffic) with 79 out of 85 of those users tagged as new users to the site. It is concerning that the number of keywords in the top 3 results has declined from 149 keywords the previous month to 132 keywords in October. It’s good to note that in spite of this, we can consider having 50 keywords ranking in the top 4-10 positions in October from the previous month’s 43 keywords a win for the site’s SEO. Keyword rankings went down with targeted keywords ‘physiotherapist mitchelton’ ranking in 6th position from the previous month’s 5th position and ‘physiotherapy arana hills’ ranking in 9th position from the previous month’s 7th position. The keyword ‘physiotherapist ferny hills’ retains it ranking in the 11th position. To regain traction and strengthen the campaign, we will be working on completing on-page optimisations in November to see the ranking for the keyword ‘physiotherapist ferny hills’ move back to the first page of Google results.
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