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Laguna Real Estate – October 2020 Monthly Report

by | Nov 6, 2020 | Laguna Real Estate | 0 comments

Manager

The month of October has yielded a variety of results for both the SEO and Google Ads campaigns which include both wins and areas of potential for the coming month. With the previous month’s massive boost in overall website traffic, we have only little concern for the .5% drop this October. The increase in users coming in from the CPC (Google Ads) channel is a solid improvement following the boost in our organic channel from September. Our SEO campaign has been performing steadily well, especially with our average keyword rankings. The focus keywords for this month’s campaign are still secure on the first page of Google’s search results however keyword ‘Noosa real estate’ has dropped from the top 3 position to the 7th ranking. We will aim to recover this drop by using an off-page strategy for the month of November. On the Google Ads front, we are pleased to see a boost in the number of clicks while being able to lower our CPC by 2.5%. It has also been highly positive to increase the number of conversions and conversion rate as a consequence of the higher CPC traffic. We aim to stabilise this growth by the coming month of November by applying adjustments to the bidding strategy.

SEO Analysis

  • 1 keyword ranking in top 3 (first page) results
  • 5 keywords ranking in top 4-10 (first page) results
  • Keyword ‘Noosa real estate agent’ ranking in 2nd position (first page)
  • Keyword ‘Real Estate Agent Noosa’ ranking in 5th position (first page)
  • Keyword ‘Noosa real estate’ ranking in 7th position (first page)
  • The off-page strategy will be used in November to see the ranking for the keyword ‘Noosa real estate’ moves closer to the top 3 positions of Google’s results

    • Google Ads Analysis

  • 13 Conversions
  • 705 Clicks
  • 13.8% CTR
  • 1.8% Conversion rate
  • October has been a successful month for the Google Ads campaign with an increase in the number of conversions achieved, conversion rate and overall traffic, this has been fantastic to see.
  • We also saw a lower cost per conversion (31.6%) and lower average CPC (2.5%) which has been pleasing
  • However, we have noted the CTR being lower compared to last month’s 15%, and we were unable to achieve consistency in the conversions achieved throughout the month especially through the first 2 weeks of October. However it was pleasing to see the conversion trend pick up towards the end of the month.
  • Now, the plan for November is to increase the campaign’s consistency in achieving more conversions through each week of the month by adjusting the bid strategy.