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MF Electrical – October 2020 Monthly Report

by | Nov 6, 2020 | MF Electrical | 0 comments

Manager

The results produced for the month of October urge us to assert more up-to-date optimisations in our Google Ads campaign. We are concerned to see a drop in overall website traffic as well as the number of site visitors coming in from the CPC (Google Ads) channel. Unfortunately, we were also unable to continue the positive trend in CTR from the previous month. We note the dips in our Google Ads campaign so we will be optimising our output for November by exerting effort into boosting click through and conversion rates. To maximise our optimisations, resolving the conversion tracking issue for our ads will also be a prime focus also. In the coming month our goal is to resolve the conversion tracking problems to allow us to more effectively optimise the campaign for an increase in achieved conversions each month.

Google Ads Analysis

  • 1 Conversion
  • 29 Clicks
  • 4% CTR
  • 3.4% Conversion rate
  • The Google Ads campaign for the month of October has seen a slower month of results than expected.
  • We do see quite a few opportunities for improvement in the coming month including the CTR and Conversion rate.

    • Our plan for the month of November is to implement a new conversion tracking plan to ensure conversions are tracked correctly to ensure full optimisations are possible.