Manager
We’re pleased to report that the SEO campaign for the month of October has been generally successful. On both accounts, we can see strong improvements in website user visits and keyword rankings. October’s 17.2% increase in website users and 47.6% increase in user visit duration indicate increased user engagement from the previous month. From 128 users visiting the site in September for a duration of 1 minute and 39 seconds, the number of users go up to 150 users visiting the site for an impressive 2 minutes and 26 seconds average time spent on the site. Of the 150 website users, 103 of them are from organic search results (SEO traffic) with 98 out of 103 of those users tagged as new users to the site. As for keyword rankings, we can see a big leap in the number of keywords found in the top 3 positions, with 13 keywords from the previous month going up to 22 keywords in October. All focus keywords have seen an upward movement in their rankings, as well. Keywords ‘physio caroline springs’, ‘physio essendon’, ‘physio coburg’, and ‘physio keilor downs’ have moved up to 16th, 15th, 14th, and 2nd positions, respectively. While there was a slight dip in the number of keywords ranking in the top 4-10 positions from 36 keywords the previous month to October’s 30 keywords, the overall keyword ranking performance has been generally positive. We will continue to boost the site’s SEO by using an off-page strategy through November to see the rankings for ‘physio’ keywords secure positions on first page results.
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