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Pro Doors Brisbane – October 2020 Monthly Report

by | Nov 6, 2020 | Pro Doors Brisbane | 0 comments

Manager

The results produced for the month of September are slower than expected for both the Google Ads and SEO campaigns. We do note a small win in a 10.7% increase in our overall website traffic, a continuation of the positive site visit trend from the previous month. Unfortunately, there has been another significant drop in our average keyword rankings as a massive number of keywords have fallen from the top 3 positions of search results. Along with this, our targeted keywords have also taken a hit. This is a concerning issue for our campaign as most of our efforts from the previous month was focused on pushing these focus keywords. Nevertheless, we will be continuing with more asserting on-page optimisations as well as off-page strategies for the month of November to address these losses. Our Google Ads campaign has also been performing less than we wanted, as there had been a notable 78.5% increase in cost per click. Consequently, our CPC traffic, number of clicks, and number of conversions have dropped as well. Overall, it has been a challenging month so we aim to adjust our campaigns for higher relevance at lower cost through November.

SEO Analysis

  • 98 keywords ranking in top 3 (first page) results
  • 59 keywords ranking in top 4-10 (first page) results
  • Keyword ‘door operators gold coast’ ranking in 24th position (third page)
  • Keyword ‘industrial roller shutters gold coast’ ranking in 10th position (first page)
  • Keyword ‘roller door accessories gold coast’ ranking in 18th position (second page)
  • Keyword ‘roller doors gold coast’ ranking in 23rd position (third page)
  • On-page optimisations will be used in November to see the ranking for the keyword ‘industrial roller shutters gold coast’ moves closer to the top 3 positions of Google’s results

    • Google Ads Analysis

  • 2 conversions
  • 11 Clicks
  • 10.21% CTR
  • 9.1% Conversion rate
  • October has been a slower month than expected for the Google Ads campaign with only 2 conversions tracked from the total 11 clicks which leads to a 9.1% conversion rate.
  • We have noted the increase in the cost per click which led to a lower traffic volume and in turn lower number of conversions achieved through the month.
  • The plan for the month of November is to adjust out target keywords to ensure we can achieve a lower cost per click while still having high relevance and high quality leads converting.