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Smile Central – October 2020 Monthly Report

by | Nov 6, 2020 | Smile Central | 0 comments

Manager

The results yielded for the month of October have been generally positive with some notable wins in both SEO and Google Ads campaigns. First off, we are pleased to see the overall website traffic recover from the previous month’s decline with a 13.4% increase. The trend in site visits throughout the month has been strong and stable, giving us an optimistic starting point for November’s site traffic. Both our organic (SEO) and CPC (Google Ads) channels have seen an increase in users, allowing us to have a concrete display of campaign effectiveness from last month’s strategies. Our keyword rankings in the SEO campaign have been performing solidly while our targeted keywords are still ranking on the first page of Google’s search results. The only downside for the SEO campaign is keyword ‘dentist aspley’ moving down from the top 1 position to the 2nd. We will be maximising our campaign strategies for both off-page and on-page optimisation in order to boost these keywords higher. Our Google Ads campaign has also been successful for the month of October with a massive increase in the number of clicks and conversions indicating high relevance. We note that the strategy used for the campaign has gained a higher CPC so we aim to lower this for the coming month of November.

Google Ads Analysis

  • 33 Clicks
  • 4.80 CTR
  • 7 Call Conversions
  • The month of October has been a very pleasing month for the Google Ads campaign with 7 call conversions achieved.
  • These stats are very strong considering the campaign is averaging 1 to 2 clicks on a daily basis due to the high cost per click. This is a great indication that our ads are highly relevant to our users are searching.
  • However, we have noted a high cost per click due to competition in the keywords the campaign is targeting
  • With that said, our plan for the coming month is to structure the campaign to achieve a lower CPC while maintaining its keywords relevance. We will also investigate opportunities to improve the CTR by removing the non performing keywords and ads.

    SEO Analysis

  • 53 keywords ranking in top 3 (first page) results
  • 15 keywords ranking in top 4-10 (first page) results
  • Keyword ‘dentist aspley’ ranking in 2nd position (first page)
  • Keyword ‘laser dentist brisbane’ ranking in 3rd position (second page)
  • Keyword ‘orthodontics chermside’ ranking in 3rd position (first page)
  • The off-page strategy and on-page optimisations will be used in November to see the rankings for the targeted keywords move closer to the top 1 position