Manager
Despite a few wins, the results produced for the month of October indicates a concerning need to strengthen our SEO campaign. First and foremost, there has been another decrease in overall website traffic this month. Although it only amounted to a 2.5% drop in users, the decline in the number of organic users is massive. Unlike the previous month, our organic (SEO) channel was not able to bring in the majority of our site traffic. We are particularly concerned with our site performance as we plot a downward trend in our campaign from the past few months. On the other hand, our keywords have been performing consistently this October which could show potential for the upcoming months. Our average keyword ranking remains the same and we were able to push keyword ‘bobcat hire byron bay’ into the top 1 position of Google. This allows us to finish the month with all of our targeted keywords on the first page of search results, 2 of which are found in the top 1 ranking. We will be shifting our campaign to an off-page strategy through November in order to recover the dips in website traffic through improved rankings.
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